Work
2024Rezerb
Designing and building a scheduling SaaS for small businesses in Chile
Co-founding Rezerb and owning everything but the backend, from brand and product design to the React frontend. A waitlist that lets customers propose a time raised occupancy by 15%.
2025Chipax
Migrating a fintech UI to a modular, AI-ready component system
Leading the design system at a Chilean fintech, from component architecture to design principles and the handoff to engineering.
2024Falabella Retail
Building a design system that scales across three products
A unified design language scaled across three distinct products at one of Latin America's largest retailers, from principles to component library to developer handoff.
2021Fintech
Designing a friendly experience for pension, savings, and investment
UX research and product strategy for a fintech app that helps users engage directly with their pension, savings, and investment funds.
2022Fintech · Not public yet
Designing a savings product for Chileans who can save but don't know how
Research and strategy for a fintech savings app: interviews, surveys, and an Instagram validation campaign that hit 36% email conversion.
About
I work at the intersection of design and code. At Chipax I own the design system and proposed the migration to shadcn-vue on Vue 3 and Tailwind CSS v4. That architectural bet unlocked reliable AI-assisted development across the engineering team.
Outside of Chipax, I'm co-founding Rezerb, a scheduling SaaS for small service businesses in Chile. I live in Quillota with my partner Eva, drink too much coffee, and think the best design decisions are the ones nobody notices.
Experience
- 2023 — Present
Product Design Lead · Chipax
Leading product design at a Chilean fintech focused on financial management for SMEs. Responsible for UX strategy, design system, and working from research to implementation on flows that directly impact users' financial decisions.
- 2021 — 2023
Lead UX Designer · Falabella Retail
Designed experiences across in-store and online touchpoints for one of LATAM's largest retailers. Led a team of 10 designers and was part of the DesignOps team responsible for the company's design system.
- 2018 — 2021
Lead UX Designer · AFP Capital SURA-AM
Led UX across multiple projects from research to UI for a major pension fund. Guided a team of designers, launched an internal initiative building creative hubs across departments, and was part of the digital transformation team.
- 2015 — 2018
Head of Product Design · Frogmi
End-to-end product design for a cloud solution that helps retailers standardize in-store processes. Led UX from ideation to final interface, incorporating user-centered design and optimizing from usage data and customer feedback.
- 2013 — 2014
Founder & Head of Product Design · Hoblee & Marketr
Founded two products: Hoblee, a platform for saving and sharing favorites across the web, and Marketr, a simple social media analytics tool. Led strategy, usability standards, and visual design.
- 2010 — 2011
Senior Designer · Groupon LATAM
Led a team of 10 creating consistent designs aligned with business goals. Designed email marketing campaigns, promotional materials, and landing pages.
- 2008 — 2010
UX Designer · Needish
Designed simple, friendly experiences for a social marketplace that connected users with solutions to their needs. Applied a user-centered design approach to deliver features that worked for both users and the platform.
Education
- 2019 — 2021
Master's in Advanced Design (MADA) · Pontificia Universidad Católica de Chile
- 2017
UX-PM Level 1 · UXalliance — International certified program
- 2002 — 2007
Design · Escuela de Diseño DUOC UC